Apple Bottoms surely has made its way on winning women’s heart when it comes to supporting their clothing line. Apple Bottoms brand started in 2003 by Cornell Haynes Jr. the music mogul, artist, and entrepreneur also known as Nelly. Along with his friend Ian Kelly and cousin Yomi Martin, they altogether launch a clothing line exclusively for women. With the help of VH-1 they also launched a search for “Apple Bottoms girl” to represent their company. And they sure succeeded with their plan for they have sold out their Apple Bottoms jean in two weeks after it launch.
Nelly’s objective is for the clothes to be fashionable for the taste of women, and at the same time to fit the perfectly and comfortably. He said that clothes should fit in a woman and not the woman to fit in the clothes. Women from all shapes and sizes are welcome to wear their apparel for they offer all sizes from slim to plus size, they also have a variety of designs to choose from. Apple Bottoms would like to accentuate women’s curves and promotes that they should feel proud of their own body no matter what size they are in.
Apple Bottom’s surely made their success for it’s now known not only in the United States but also internationally with a wide range of apparel from jeans, to skirts and shorts, to jumpsuits, to jackets, swimwear, footwear, hand bags and accessories, perfume and many more that gives women the freedom of expression by wearing it.
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